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Twitter makes it easy for Shopify merchants to showcase their products

Twitter has teams up with Shopify to give merchants in the United States an easy way to use the social network to grow their business. Merchants can now add a Twitter sales channel app to their Shopify admin dashboard to access a manager where they can view the social network’s shopping tools and features. This sales channel syncs automatically and regularly with Shopify merchant catalogs, so users don’t have to worry about updating product information across multiple platforms.

This will make it easier for merchants to showcase their products by Spotlight on the Twitter store, which is a dedicated space at the top of a profile that can display up to five items. Visitors to a merchant’s account will be able to scroll through these product carousels to purchase them without having to leave Twitter. Merchants can also choose to showcase a larger collection of products through Twitter’s built-in shops, which can list up to 50 handpicked items. Both features were previously in beta testing, but are now available to all merchants in the United States. Those who want to see what the Shopify Twitter integration looks like might want to check it out Trixie Cosmeticswho is one of the first users to take advantage of the Twitter sales channel app on Shopify.

Amir Kabbara, Chief Product Officer at Shopify, said:

“Reaching potential customers where they are is critical to the success of Shopify merchants. Twitter is where conversations happen, and the connection between conversations and commerce is vital. Our partnership with Twitter and the launch of the channel Twitter sales platforms will allow merchants to seamlessly bring commerce to the conversations they already have on the platform. – Amir Kabbara, Chief Product Officer at Shopify.”

In addition to teaming up with Twitter, Shopify announced other new features and products during its first semi-annual showcase called Editions. One of its upcoming offerings is the ability to accept customer payments directly from an iPhone using Shopify’s Point of Sale. The company has built PoS hardware merchants that can connect to their iPhone, and merchants in the United States will even have access to the new Tap to Pay feature on iPhone.

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