Smartwatches, the most complete, are very popular – almost half of you have one, according to last week’s poll. The challenges for manufacturers are exposed in the second survey, the most important feature of a smartwatch or band is long battery life.
Watches running watchOS, Wear OS, Tizen, or HarmonyOS tend to last between one and four days depending on usage. Improving this will take a lot of work as the form factor limits battery capacity while advanced features require more power.
For those who wore a smart device on their wrist, the basic smartwatch was the second most popular option, although it fell far behind with only about a third of the popularity. That’s surprisingly low, considering how well they perform in the main requirements set by the second poll – their battery life is measured in weeks, some of them have advanced health tracking (eg ECG) and there are a variety of cool and/or durable designs to choose from.
What they don’t do so well is app support and advanced connectivity features, but they’re at the bottom of the second poll.
The large screen requirement is in the lower half, which is why some are happy with their smart bands. Bands are generally cheaper and often almost as good as basic smartwatches, but have proven to be the least popular option of the three.
By the way, the second poll allowed users to choose more than one option. On average, voters chose 3 options as what matters to them. This means that smartwatches don’t have to be great at everything, they just have to be great in a few important areas.
Full-powered smartwatch makers need to focus on improving battery life, but they probably already know that. Perhaps the mainstream smartwatch makers should focus on better marketing because their products feel underappreciated.