Reinventing the Internet |  Braunschweig

Reinventing the Internet | Braunschweig

Menon says sustainability is also a critical issue that needs to be addressed. The ICT industry is known to generate around 2-3% of total greenhouse gas (GHG) emissions globally, which is equivalent to the airline industry[1]. To meet this challenge, the next generation of the Internet must be sustainable by design. One of the goals is to streamline the internet infrastructure into a single network layer, which will simplify the network, reduce costs and create sustainability benefits by reducing power consumption by 30-40%, according to Menon. .

It’s part of the solution, and Menon stresses the importance of industry collaboration to address significant environmental challenges – from resource consumption to electronic waste and emissions – and create a more sustainable model for the future. of internet. Looking ahead, Menon believes Cisco has the potential to be a catalyst for transformation and a responsibility to get everyone involved.

Menon also plays an important role as a board member of the Cisco Foundation, tackling similar challenges. “At the Cisco Foundation, we address economic empowerment, critical human needs, and education, and we have made a renewed and greater commitment to climate and sustainability,” he said. “We also fund social entrepreneurs who tackle systemic issues such as creating new technologies that will liberalize or open up markets where closed systems currently exist.”

What will become the Internet of the future is still in its infancy, which will require major investments in transforming existing infrastructure, streamlining networks and creating new capabilities to deliver digital services.

“These types of transformations take about 10 years, and we’re at the beginning of that journey,” Menon says. The supply chain challenges that many companies have faced due to the pandemic have not hindered the progress of Menon and Cisco. Instead, he says it inspired them to find new ways to get products and services to market faster. “Because supply chain and manufacturing are so tightly integrated, it forced us to reorganize and reinnovate, and be nimble again.”

Menon’s team also focuses on integrating and anticipating new technology trends, such as Web 3.0 and the metaverse. “Web 3.0 principles are embedded in our design of new technologies for the Internet of the future,” Menon says, pointing to blockchain as a key technology in many of Cisco’s offerings and solutions. The Metaverse, he adds, will require massive computing power, new applications, networking and cybersecurity, and delivering on the promises of the Metaverse will mean partnering closely with hyperscalers and cloud service providers.

But for Menon, reinventing the Internet for future generations isn’t just about technology. It is about establishing clear principles for who we want to be as a global community and a chance to address existing inequalities.

“The current Internet model needs to be redesigned,” concludes Menon. “We must address key issues of the past and invest in more equitable and inclusive technology, smart public policy, and human-centered design to bring the Internet of the future onto a new trajectory of higher success.”


Michael Kearns, Brunswick’s Singapore bureau chief, worked more than 25 years as a journalist and editorial manager, including serving as vice president of international digital and strategic partnerships for CNBC International. Cecilie Oerting is a partner at Brunswick also located in Singapore.

Illustration: Melinda Beck

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